It’s a sad rite of passage that marketing professionals deal with when a firm partner or high-profile employee dies. A ‘professional obituary’ must be written.
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The most compelling writing has a “voice.” And professional service providers can make their content rise above the crowd with a strong writer’s voice.
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Busy accountants are under pressure to rack up billable hours, so where is the time for them to write? Here are five tactics to help build a writing culture in your firm.
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